Why the Smoothie Industry?
The Smoothie Industry is Projected to Keep Growing
Welcome to the world of smoothies—a segment where flavor meets fun and business thrives! The smoothie industry has evolved from a niche market into a mainstream offering, celebrated for its wide variety of offerings. With the market’s value projected to soar to $27.46 billion by 2029, according to the Business Research Company, it’s clear that smoothies are more than just a trend—it’s here to stay!
Why People Love Smoothies
Smoothies are like a tropical vacation in a cup—a fun, flavorful way to bring some sunshine to your day. Don’t forget your shades and SPF!
“Maui Wowi has so much potential to keep growing,” says Nicole Hoffman, Regional Director of Operations for Maui Wowi. “Events are getting bigger and bigger. When people are at an event, there’s a lot of fried and fatty foods out there, so it is nice to have a refreshing option. I see the expansion as unlimited.”
As the smoothie trend grows, so does the desire for convenience and keeping things chill.
Growing Market Demand
The demand for smoothies is surging, driven by several compelling market trends and consumer behaviors. “The smoothies market size is expected to see strong growth in the next few years,” says a report from The Business Research Company. “It will grow to $27.46 billion in 2029, at a compound annual growth rate of 8.4%. The growth in the forecast period can be attributed to plant-based and vegan trends, innovations in functional ingredients, sustainable packaging and practices, expansion of ready-to-drink categories, personalization, and customization trends.”
Maui Wowi is Not Just Smoothies
While smoothies offer a solid foundation for a thriving business, Maui Wowi doesn’t stop there. We also bring the rich, aromatic world of Hawaiian-inspired premium coffee to the mix, adding an irresistible revenue stream for our franchisees. This dual offering capitalizes on the morning rush with our premium coffees and caters to the experience-seeking crowd with our vibrant smoothies throughout the day. By combining these two popular offerings, Maui Wowi franchisees can maximize their market reach, catering to a wider audience and enhancing sales potential throughout different parts of the day and year.
“Maui Wowi has been in business for over 40 years,” says John Wuycheck, Senior Vice President of Development with Kahala Brands. “You don’t do that without a great product that appeals to the masses. We’re looking for franchisees that want to share that product in wonderful venues across the country, while also building a great business.”
Learn More about Investing in the Smoothie Industry
Now is the time to blend your passion for flavor with entrepreneurial ambition by investing in the smoothie industry through a Maui Wowi franchise. As you’ve seen, the demand for smoothies is not just growing, it’s thriving, propelled by consumer desires for delicious and convenient options.
With Maui Wowi, you gain the added advantage of diving into the lucrative coffee market, doubling the opportunities to delight your customers. Fill out our form here to start a conversation with our franchise team about investing in the Maui Wowi franchise opportunity. Join us in spreading the aloha spirit—one smoothie and one cup of coffee at a time!
