Franchise Marketing Support To Help You Reach Local Guests
Exploring Franchise Opportunities with Maui Wowi
Maui Wowi got its start in 1983, when founders Jill and Jeff Summerhays introduced their community to Hawaiian-inspired smoothies and coffee that served as the perfect addition to local events and festivals. After introducing franchising and growing our ‘Ohana with growth-minded entrepreneurs, the Maui Wowi brand has taken off in communities nationwide with dozens of locations across the country. With upfront startup costs, franchise marketing support, thorough training, and ongoing guidance, we’ve been proud to give our franchisees the tools they need to launch and grow their business while connecting with their communities.
Owners benefit from the diverse business models available when they join the Maui Wowi franchise network. With various mobile units that range from the semi-permanent setup of our Kiosks to the full flexibility of our Food Truck model, starting your journey with us means enjoying the freedom to choose a business that truly works for you, your goals, and your lifestyle. Combined with our proven systems and streamlined operations, we make it easy for you to enter the growing, billion-dollar smoothie market with confidence and a brand that’s already figured out what works.
Built-In Training and Support for Franchisees
Even if you don’t have a background in food service or franchising, Maui Wowi has developed the programs and resources that simplify getting started. After signing their franchise agreement, owners take part in our in-depth training, designed to get them up to speed on our brand standards and prepare them to deliver the Maui Wowi experience that our guests love and return for. This includes everything from product knowledge to best customer service practices. The goal is to grant franchisees the confidence needed to manage daily operations and become a true leader in their franchise.
After training, we continue to support you with ongoing guidance that helps you take the guesswork out of ownership. From common challenges to needed advice, we provide regular check-ins for you to receive the assistance required to sustain your business. Along with franchise marketing support, you have the opportunity to expand into multi-unit growth while relying on the structured framework that worked for your first location. It’s this commitment to our owners that’s allowed us to bring the Aloha Spirit to different communities, and we’re excited to partner with new franchisees who share our vision of establishing local connections and spreading joy through deliciously-crafted smoothies and coffee.
Franchise Marketing Assistance to Help Attract Local Guests
One of the most rewarding aspects of owning your own Maui Wowi franchise is the franchise marketing assistance that’s included in our opportunity. When starting a business from scratch, it can be difficult to get the word out about your new venture and bring in guests. That’s why our expert team steps in to offer the guidance that allow you to connect with your audience and drive sales. Through promotional materials, social media tools, and online resources, you can focus less time attracting guests and more on growing your business.
“We have a fantastic Maui Wowi support team to assist with marketing needs,” says Gabrielle Moxley, Senior National Marketing Manager with our parent company Kahala Brands. “We can meet with franchisees regularly to discuss and answer their questions. They don’t have to do all their marketing on their own. We have a marketing library that’s beneficial to everyone in the ‘Ohana. We provide our franchisees with a variety of social media assets, including suggested captions and location customizations. We start small, and then gradually add to see what’s working for them. No matter how big or how small your needs may be, we’re here to help you.”

Share the Aloha Spirit with Your Community
With flexible business models, franchise marketing guidance, comprehensive support, and training programs designed specifically for franchisees, Maui Wowi has the systems in place to help you hit the ground running as a new owner. Whether your goal is to open your first franchise or grow your multi-unit portfolio, our proven business model is a key differentiator that sets us apart from many other brands in the franchise space. If you’re looking to start a rewarding business that allows you to connect with guests at concerts, events, festivals, and more, we invite you to learn more about our exciting franchise opportunities.
Ready to get started? Explore our research pages to discover our franchise costs, brand history, and the next steps to ownership. To start the conversation with our team about joining our ‘Ohana, simply complete the inquiry form here, and we’ll be in touch to help you bring your business to life.