Discover Flexible Business Models With Maui Wowi
Choose an Option That Fits Your Goals
Outside of the Hawaiian-inspired smoothies and coffee selection that make our brand so unique, Maui Wowi also stands out in the franchise world for our diverse business models that give franchisees the chance to build their business around their distinctive market and goals. Whether you crave a business with a semi-permanent setup like a kiosk or a food truck that allows you to meet guests in high-traffic areas like concerts and sporting events, joining Maui Wowi means owning the business you want.
Because our owners aren’t limited to a storefront or single location, they can bring the Aloha spirit and Maui Wowi’s delicious drink options to guests on the go. Our tasty smoothie blends and premium coffee are the perfect way to capture busy guests at events, malls, and more, allowing you to tap into impulse buys and engage with guests who might not have otherwise stopped inside a smoothie shop. It’s a unique way to enter the quick-service restaurant (QSR) market that’s valued at over $1 trillion and growing every year. But most importantly, it’s an opportunity to connect with your community and become a trusted local staple.
A Look Inside Maui Wowi Business Models
The business models offered by Maui Wowi were designed to give franchisees the freedom to discover an opportunity that fits their finances, business projections, local market, and personal lifestyle. And because we specialize in mobile franchise options, you can start a business that captures guests where they are, introducing them to the Maui Wowi brand and building your local customer base.
Let’s cover the various business models that make Maui Wowi’s franchise opportunities a top choice for growth-minded entrepreneurs:
- The Ka’anapali Cart: Our Ka’anapali Cart model allows owners to thrive in high-traffic locations like shopping malls and public markets, offering guests popular options like Maui Wowi’s Aloha Colada and Ocean Sunrise smoothies
- The Kiosk: Choosing the Kiosk model means enjoying a semi-permanent setup that’s perfect for engaging with guests on the move at airports, college campuses, and busy shopping centers
- The Food Truck: Many owners turn to our Food Truck model that gives them the flexible option to set up shop across their community, bringing our freshly-made smoothies and coffee drinks to guests at food festivals, private parties and events, and other bustling locations
- The Concession Trailer: For those looking to handle a larger volume of guests, our Concession Trailer model equips you to handle big crowds at concerts, local fairs, and sporting events

Built-In Comprehensive Support for Every Owner
When you pair our multiple, proven business models with support and guidance, you gain an opportunity to truly build a rewarding business. Even without prior smoothie shop or franchise experience, our training program gets owners up to speed on the Maui Wowi brand, including how to prepare our signature smoothies and deliver excellent customer service.
“The Maui Wowi ‘Ohana is a very tight-knit group,” says Nicole Hoffman, Regional Director of Operations for Kahala Brands, the parent company behind Maui Wowi. “We’re here for your success, to help you develop and show you the ropes. Your success is based on your motivation or desire, and we’re here to help support that.”
Even after your grand opening, we remain committed to your business development. Ongoing support covers regular check-ins and access to our team. From searching for advice and exploring growth opportunities to planning your finances, we’re here to help guide your business in the right direction. Maui Wowi also provides marketing assistance so you can attract guests and receive the promotional materials, resources, and digital tools you need to grow. With this industry-leading support system, you can focus more on leadership, connecting with guests, and managing your business, all while knowing that we’ve got you covered.
Bring The Maui Wowi Experience to Your Guests
Maui Wowi’s proven systems, multiple business models, brand recognition, and high-level of support all work together to give owners a framework that makes ownership straightforward and approachable. If you’re looking for an opportunity to grow a local presence in your community while tapping into the profitable smoothie and QSR markets, we invite you to explore our franchise opportunities and see if Maui Wowi could be your next business move.
Interested in joining our ‘Ohana? Start by visiting our research pages to dive deeper into our franchise business model, startup costs, support and training programs, and different business models. To take the next step, complete the inquiry form here to connect with our franchise team and start your journey towards owning the Maui Wowi experience today.