Discover the Potential of a Thriving Healthy Franchise
In recent years, healthy franchises have seen a significant rise in popularity, and for good reason. As more consumers prioritize their health and well-being, the demand for nutritious food options has skyrocketed. Now is an excellent time to explore the potential of owning a franchise offering healthier menu options, and Maui Wowi offers a fantastic opportunity to join this growing trend.
The American Appetite for Healthier Food Options
Why are healthier food franchises thriving right now? According to Guidant, healthy food is one of the hottest business trends in a growing industry. Consumers, especially in the U.S., want more affordable, healthy food options. You might have noticed an increasing emphasis on health-based food trends advertised on products up and down grocery shelves. Organic, gluten-free, plant-based, and low-sugar options are more popular than ever.
The health food industry continues to grow because more Americans care about healthy living, especially since 2020. Over 70 percent of Americans are more health-conscious post-pandemic, and 71 percent believe the COVID-19 pandemic taught them to be more observant of their health. As a result, the demand for healthy food franchises is higher than ever.
Americans’ Eating Habits and Preferences
According to Statista Consumer Insights, around half of Americans claim to actively try to eat healthy. This attitude is most prevalent among Baby Boomers, with 58 percent agreeing, but not much lower among Gen Z, where 44 percent said they were pursuing the aim. However, the Centers for Disease Control and Prevention found that more than 36 percent of Americans consume fast food regularly. On any given day, a third of Americans eat from fast food restaurants.
In a separate survey by the Cleveland Clinic, 46 percent of U.S. adults cited the price of healthy foods as a barrier to eating healthy. Almost a quarter of Americans said they had too little time to cook and prepare healthy foods, while 20 percent admitted they didn’t know how to cook healthy foods. This gap presents a significant opportunity for healthy franchises like Maui Wowi to offer convenient, nutritious options that cater to these needs.
Enter Maui Wowi
Maui Wowi was founded in 1982 by Jeff and Jill Summerhays to bring healthier, delicious options to customers. Their goal was to provide their ‘ohana (family) with a healthy alternative to the sugar and fat-laden foods that seemed to be everywhere. They also wanted to create a business model that was fun, flexible, and mobile, allowing them to offer their all-natural, fresh fruit smoothies wherever they traveled.
Over the years, the Summerhays perfected their proprietary non-fat yogurt recipes, sourced exotic fruit juices, purees, and all-natural flavorings, and expanded their reach to high-volume locations like the Salt Palace Convention Center and the Utah State Fair. Their fresh fruit smoothies proved to be incredibly popular.
The Smoothie Evolution
Smoothies represent a mix of sunshine and healthy eating. While they’ve been enjoyed for centuries, their popularity in the U.S. surged in the 1930s with the invention of home appliances like the Waring blender by Fred Osius. The smoothie movement gained momentum in the 1960s with the rise of health and fitness trends.
Today, smoothies are a vital part of healthy diets, helping to combat obesity and diet-related health issues. They offer a tasty, convenient way to get nutrient-rich fruits and vegetables, naturally balancing blood glucose levels.
The Future of the Smoothie Industry
The smoothie industry is set to grow far into the future, expected to grow at a compound annual growth rate of 9.3% from 2024 to 2030, according to Grand View Research. Combined with the public’s love of coffee, Maui Wowi can be a match made in business opportunity heaven for people looking to buy a franchise. Whether it’s experimenting with the latest superfood or adding non-dairy milk to the mix, there are many ways the smoothie market can grow in the coming decades.
For instance, meal replacement is a growing trend, as the fast pace of living means meals on-the-go are often a preferred option. Similar to the increasing popularity of food trucks, smoothie carts are an ideal method to serve growing markets, as not being location-dependent enables franchisees to take their business wherever there’s high demand. There’s never been a better time to buy a smoothie franchise.
Learn More about Franchising with Maui Wowi
Exploring a healthy franchise opportunity with Maui Wowi means joining a growing industry with a strong consumer demand for nutritious, delicious options. With our unique business model, high-quality products, and commitment to spreading the Aloha Spirit, Maui Wowi is the perfect choice for those looking to make a positive impact while running a business. Join us today and become a part of the healthy franchise movement.
To learn more about the Maui Wowi franchise opportunity, click here. If you’re ready to speak with our franchise team about franchising in your community, fill out our form here. We look forward to learning more about you and your business goals!