Do you plan to shop local this weekend? With the holiday shopping season upon us, the importance of supporting small businesses and of scoring some great discounts have become top of mind for consumers. There’s Black Friday, Small Business Saturday, and Cyber Monday, not to mention all the other specials and offers that are popping up all the time in order for businesses to stay competitive.
Every year, there is the frenzy that is known as Black Friday. Whether you support it or not, for many businesses it remains a pivotal time to bring in much needed revenue. The big box stores offer enormous discounts on everything from electronics to baby clothes and everything in between. But what about the little guys? As time goes on, there seems to be more of a push to boost the local economy and support local businesses, which is giving the superstores a run for their money.
When it comes to franchises, there is the belief that they are a chain or part of a corporation. However, there are plenty of franchise locations, including Maui Wowi, which are owned and operated almost entirely by independent business owners, known as franchisees. The term ‘franchisee’ reflects the fact that they are a part of a greater system of support, which has provided them with an opportunity to live the American dream. But at the root of it, a ‘franchisee’ is really a ‘small business owner.’ They work long hours strategizing ways to make their business successful, they hire local employees to serve customers, but most of all, they put their blood, sweat, and tears into their business, just like everyone else.
So this holiday shopping season, while you’re out taking advantage of great deals, remember the little guys. Stop into a local business and say Aloha. And if you happen to be out and about near a Maui Wowi, make sure you take a little breather to enjoy a refreshing fruit smoothie or grab a caffeinated pick-me-up to keep you going.
When Cyber Monday rolls around and the last thing you want to see is a check-out line, jump onto a computer and visit shop.mauiwowi.com for 50% off your online coffee order using promo code CYBER. Get more holiday shopping done and give the gift of paradise with a bag of fresh roasted, 100% Kona coffee, or try our seasonal Maui Mountain Roast and much more.
The holidays can get stressful, as we all know. So, if you begin to feel overwhelmed, just remember that this 4-day weekend starts out with a day devoted to being thankful for what we have.