If you haven’t considered selling coffee in an event-based business, you’re missing out on a huge opportunity. Want proof? Maui Wowi Franchisee Gary Cryder in Clarksville, Tennessee says coffee sales account for 27% of his net profits (Includes coffee, Hot Koko, and Iced Coffee). He also says there are times coffee is such a “hot commodity,” he can’t keep up with demand!
Maui Wowi’s dual beverage concept of gourmet Hawaiian coffees and quality fresh fruit smoothies, combines the best of both worlds; there’s something for everyone. Add in the flexibility of a mobile business that you can take anywhere, and you’ve got a recipe for success.
Gary currently has a mobile cart that keeps him busy at the Nashville Music City Center. When he became a franchisee three years ago, Gary had the drive to sell coffee and wanted to see how big he could grow it. Today, he is selling coffee at nearly every single event he does.
“If you’re in a convention center….do coffee!” said Gary. “It has expanded my hours and created three sessions; the morning rush, after lunch rush, and late evening rush.”
He currently runs two coffee makers and seven air pots, which he keeps filled with either Kona Blend, a light roast from the Big Island of Hawaii, or Molokai coffee, a darker roast. In addition, Gary also takes advantage of selling Hot Koko and Iced Coffee on a regular basis.
“I have many things that I believe contribute to sales, but in all honesty, the reaction to our coffee is often similar to the smoothies,” he said. “People are more familiar with Kona coffee than I thought. When they drink it, they’re like, ‘Oh my gosh, it’s really good!'”
Gary recently worked a two-day gymnastics event where coffee, Hot Koko, and Iced Coffee made up 23% of his gross sales. The parents bought coffee, while the kids enjoyed the smoothies. It was a win, win, win!
To find out how to become a Maui Wowi franchisee and start selling coffee, please visit www.mauiwowifranchise.com.